Privacy Policy

  1. Introduction
    This Privacy Policy explains how See Through Walls (referred to as “We”, “Us”, or “Our”) collects, uses, and protects your personal data when you use our website (seethroughwalls.co.uk) and purchase our photographic poster art. We are committed to protecting your privacy and ensuring the security of your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
  2. Who We Are
    See Through Walls – Photographic Poster Prints
    Our contact details for data protection inquiries are: Email: hello@seethroughwalls.co.uk
  3. What Personal Data We Collect
    We may collect and process the following types of personal data about you:
    Identity Data: This includes your name, title, username or similar identifier.
    Contact Data: This includes your billing address, delivery address, email address, and telephone number.
    Financial Data: This includes your bank account and payment card details (processed securely by our payment processors; We typically do not directly store full card details).
    Transaction Data: This includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data: This includes your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.

Usage Data: This includes information about how you use our Website, products, and services.
Marketing and Communications Data: This includes your preferences in receiving marketing from us and our third parties and your communication preferences.

  1. How We Collect Your Personal Data
    We collect your personal data through various means, including:
    Direct Interactions: You may provide us with your Identity, Contact, and Financial Data when you place an order, create an account on our Website, subscribe to our newsletter, contact us via email or phone, provide feedback, or participate in surveys or promotions.
    Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical and Usage Data through cookies, server logs, and other similar technologies. Please see our Cookie Policy (if applicable) for more information.

Third Parties: We may receive personal data about you from third parties such as payment processors (who provide us with transaction details), analytics providers (who give us insights into Website usage), and potentially marketing partners (if you have consented to them sharing your data).

  1. How We Use Your Personal Data
    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
    Performance of a Contract: To process and fulfil your orders, including managing payments, delivery, and returns.

Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This includes:
Operating and administering our Website.
Providing customer support and responding to your inquiries.
Analysing Website usage to improve our services and user experience.
Preventing fraud and ensuring the security of our Website.
Keeping records of our transactions.

Consent: Where you have given us explicit consent to process your personal data for specific purposes, such as sending you marketing communications. You have the right to withdraw your consent at any time.

Legal Obligations: Where we need to comply with a legal or regulatory obligation.
Purposes for which we will use your personal data:
To register you as a new customer.

To process and deliver your Order, including managing payments, fees, and charges.
To manage our relationship with you, including responding to your inquiries and providing customer support.

To administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

To use data analytics to improve our Website, products/services, marketing, customer relationships, and experiences.

To make suggestions and recommendations to you about goods or services that may be of interest to you.

To send you marketing communications if you have opted in to receive them.
To comply with legal and regulatory obligations.

  1. How We Share Your Personal Data
    We may share your personal data with the following categories of third parties for the purposes outlined above:
    Service Providers: Third-party service providers who provide services such as payment processing, delivery, website hosting, data analysis, email marketing, and customer service. We ensure these providers have appropriate data protection measures in place.
    Professional Advisors: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

Tax Authorities, Regulators, and Other Authorities: When required by law or to comply with legal obligations.

Potential Buyers of Our Business: In the event that we sell, transfer, or merge part of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. International Transfers
    We primarily process your personal data within the UK. However, if we transfer your personal data outside of the UK, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with the UK GDPR. This may include relying on adequacy decisions or implementing Standard Contractual Clauses approved by the relevant authorities.
  2. Data Security
    We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:
    Using secure server infrastructure.
    Implementing encryption for data transmission and storage where appropriate.
    Restricting access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

Regularly reviewing and updating our security measures.

  1. Data Retention
    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
    To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
    Typically, we will retain customer order data for 7 Years for tax and accounting purposes. Marketing contact data will be retained until you unsubscribe.
  2. Your Legal Rights
    Under the UK GDPR and the Data Protection Act 2018, you have several rights regarding your personal data:
    The right to be informed: You have the right to receive clear and transparent information about how we process your personal data (as provided in this Privacy Policy).
    The right of access: You have the right to request access to your personal data and receive a copy of it.
    The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

The right to erasure (‘the right to be forgotten’): You have the right to request that we erase your personal data in certain circumstances.

The right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.

The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

The right to object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.

Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Exercising Your Rights:
If you wish to exercise any of the rights set out above, please contact us using the contact details provided in Section 2. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

How to Complain
If you have any concerns about our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Helpline number: 0303 123 1113 Website: https://www.ico.org.uk/
We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
Last Updated:07/07/2025

Cookies
Our Website may use cookies and similar technologies to collect information about your browsing activities. Please refer to our Cookie Policy [Link to Cookie Policy page if applicable] for detailed information about the cookies we use and how you can manage your cookie preferences.

Links to Third-Party Websites
Our Website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to read the privacy policies of other websites you visit.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data processing practices or legal requirements. Any changes will be posted on this page, and the date of the latest update will be indicated at the top of the policy. We encourage you to review this Privacy Policy periodically.